What is Marketing Major?

The BBA concentration in Marketing at USAL ore than any other business discipline, marketing deals with customers. Indeed, the heart of Marketing is building relationships with customers. Anyone involved with any facet of Marketing is concerned with providing customers with value and satisfaction. The concern is always with managing and improving current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. This contributes to the sustainability of the organization and enhances its success.

The Faculty of Management, Finance, and Economics offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process.

Study program and Credits

University Requirements: (9 credits)

 

Course Code

Course Name

Prerequisite

No. of credits

1.        

EngL 201

English Communication Skills I

Test

3 credits

2.        

EngL 202

English Communication Skills II

ENGL 201

3 credits

3.        

ARAB 201

Arabic Communication Skills

Test

3 credits

 

Faculty Requirements (Core) Courses: (48 credits)

 

Course Code

Course Name

Prerequisite

No. of credits

1.        

ACCt 210

Accounting I

Co. ENGL 030

3 credits

2.        

ACCt 215

Accounting II

ACCT 210

3 credits

3.        

BUSS 210

Business Communication I

Co. ENGL 201

3 credits

4.        

BUSS 310

Business Communication II

BUSS 210

3 credits

5.        

BUSS 305

Business Ethics

MGNT 210

3 credits

6.        

BUSS 320

Business Law

MGNT 210

3 credits

7.        

BUSS 330

Quantitative Methods for Business

MATH 205+206

3 credits

8.        

ECON 210

Principles of Microeconomics

 

3 credits

9.        

ECON 220

Principles of Macroeconomics

 

3 credits

10.    

FINC 210

Business Finance

ACCT 210

3 credits

11.    

HRMn 210

Introduction to Human Resources Management

Co. ENGL 201

3 credits

12.    

MGNT 210

Principles of  Management

Co. ENGL 201

3 credits

13.    

MGNT 480

Entrepreneurship

Senior standing

3 credits

14.    

MIST 210

Management Information Systems

CSCI 200,  Co. ENGL 201

3 credits

15.    

MKTG 210

Introduction to Marketing

Co. ENGL 201

3 credits

16.    

MATH 205

Math for  Business

Test

3 credits

 

Concentration Requirements: (required: 28 credits)

 

Course Code

Course Name

Prerequisite

No. of credits

1.                    

MKTG 220

Marketing Services

MKTG 210

3 credits

2.                    

MKTG 230

Introduction to Public Relations

ENGL103

3 credits

3.                    

MKTG 250

Principles of Advertising

MKTG 210

3 credits

4.                    

MKTG 310

Integrated Marketing Communications

MKTG 210

3 credits

5.                    

MKTG 330

Sales Management

MKTG 210

3 credits

6.                    

MKTG 340

Consumer Behavior

MKTG 210

3 credits

7.                    

MATH 206

Statistics I

CO. ENGL201+Test

3 credits

8.                    

CSCI 200

Introduction to  IT

 

3 credits

9.                    

BUSS 490

Internship

60 credits

1 credit

Choose one course among the followings:

10.                

MKTG 320

Digital Marketing

MKTG 210

3 credits

11.                

MATH 306

Statistics II

MATH 206

3 credits

12.                

MKTG 410

Marketing Research

MKTG 210

3 credits

13.                

MKTG 420

Marketing Planning

Senior standing

3 credits

 

Terms of affiliation

– Possession of Lebanese Secondary School Certificate – Section II or its equivalent.
– A written examination to determine the level in the Arabic language and one of the foreign languages (English or French).
– Pass the stage of academic guidance, which aims to determine the suitability of the potential and qualifications of the student with competence.